Digital News
How to improve engagement on your social media posts
If you're a business owner in South Africa, you've probably realised the importance of social media and its ability to connect you with potential...
Digital marketing: Why understanding the customer is key
What do you look for in a successful digital marketing company? Is it how quickly they can grow your audience, how many social media followers they...
Easy digital marketing: Combining content with social media ads
Digital marketing can be a highly technical and involved process that utilises several platforms for optimum results. However, if you’re looking for...
Create a digital marketing strategy that works
Whether you’re taking the leap into the realm of digital marketing for the first time or if you want to find an effective way to update your current...
How to create a consistent blog rollout
Successful digital marketing campaigns rely heavily on consistency, but this is especially true for content marketing. Even if you just want to...
Why your company needs digital marketing
Digital marketing is the most cost-effective way to promote your business and its products or services. Unlike billboards, print, television or...
How new businesses can utilise content marketing
When introducing a new product or business to the world, content marketing is a powerful tool. It allows new business owners to increase traffic to...
Why content will always be king for digital marketing
Having a website and social media channels is simply not enough when it comes to effective digital marketing. Businesses need to invest in...
Building a consistent online following
Businesses with a strong online following are considered more reliable and professional. Visibility promotes business growth; by building an online...
How to make your social media feed stand out
A company’s social media presence is an essential part of digital marketing. Millions of users interact with their favourite brands on social media...
Organic vs paid advertising on social media
Social media marketing is an essential part of any successful marketing strategy. Facebook is one of the world’s biggest platforms for advertising;...
How to take your small business into the digital space
Small businesses are being pushed to take advantage of the agility offered by the digital realm. With the rise of technologies powered by artificial...
The rise of shoppable content: How consumer behaviour is changing
The way online consumers are interacting with businesses is evolving. A major trend recently has been the rise of shoppable content, which is the...
Why websites need to start using voice search optimisation
Voice search has recently become a popular way for people to interact with technology and websites. With the increasing sophistication of voice...
The art of storytelling in digital marketing
Stories resonate with audiences. Consumers are inundated with information, so it can be difficult to stand out from the sea of online competitors....
The psychology of an effective call-to-action (CTA)
Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of...
The case for digital: Are you getting real insights from all of your adverts?
If your digital marketing strategy entails posting adverts on social media and other websites without looking at the results on a regular basis,...
Building a community around your brand
Brands need paying customers but a devoted online community is just as important. A supportive and engaged virtual community creates an environment...
What to look for in a trustworthy digital marketing agency
Navigating the jungle of digital marketing can be challenging, so many South African companies opt to hire a guide. The problem is that not all...
Why you don’t need to be on every social media app
You’re probably sick of being bombarded with social media advice. You may have heard the mantra "be everywhere, all the time" as a good approach to...
Head and shoulders: How to stand out from the sea of competitors online
Every South African company, be it a startup or a multinational enterprise, faces the same challenge; how to stand out from a sea of competitors...
SEO vs SEM: What your company needs to know
If you’ve ever dabbled in digital marketing, you’ll know that abbreviations and jargon fly around like virtual confetti. The two most crucial terms...
Why pay professionals to write content for your company?
You’ve heard it before; content is king. But producing compelling, high-quality content that generates results can be difficult for companies,...
Data-driven decisions for digital marketing
Data is king in the world of digital marketing; the days of relying on conjecture or gut feeling are long gone. A data-driven strategy is essential...
Building trust in the age of disinformation
The nature of modern life means that we are bombarded by information on a daily basis through our phones and computers. South African customers are...
How short video content can boost conversion rates
South African companies must stand out from the crowd of competitors. Eye-catching, useful content is essential for attracting audience attention...
Strategies to master short-form video marketing
Modern consumers have a shrinking attention span, so how do you capture their interest in your products and services? Short-form video marketing is...
How to turn likes into leads and generate revenue on social media
South Africa has a vibrant social media ecosystem, and with good reason. According to Statista, there are over 37 million active social media users...
Boosting online sales for e-commerce companies
The South African e-commerce market is well-established. According to Statista, e-commerce sales in the country hit R164 billion in 2023, and are...
Content marketing strategies for the B2B environment
South African companies often turn to digital marketing methods to reach their desired target audience. This is a cost-effective and precise way to...
Five challenges SA businesses face with digital marketing
Having a strong online presence is now critical for South African businesses; it's a highly competitive market, so you need to be visible and active...
How a marketing team will help you achieve your goals
Companies without a marketing team are like a ship without a captain: lost and unguided. A marketing team helps businesses succeed by strategically...
The long-term benefits of content marketing
Content marketing is important for driving business growth and success. According to current statistics, 91% of business-to-business (B2B) marketers...
What social media apps should your company be using?
Social media has become an essential component of any company’s marketing strategy, offering a powerful way to connect with customers and increase...
There’s still time to achieve your goals before financial year-end
As the financial year-end approaches in South Africa, businesses find themselves at a critical crossroads. The urgency and importance of meeting...
How to increase web traffic with a simple URL change
Many business owners are unaware of the impact their website URLs can have on traffic and site performance. It’s important to understand how URLs...
How to promote your YouTube videos through digital marketing
Are you aware of the immense ability that YouTube carries as a marketing platform? It has developed into a dominant force online, garnering billions...
What is Google Gemini and how can you use it to your advantage?
Google has officially released Gemini, its latest artificial intelligence (AI) product. This technology was created by Google DeepMind, a...
How to use Instagram as a digital marketing tool
Social media platforms have become indispensable resources for companies looking to engage with their target markets. Instagram in particular, with...
How to start and grow a YouTube channel
Are you interested in creating content and looking for a digital venue to display your skills? There’s no need to look any further than YouTube!...
Why a digital marketing agency is good for business
In South Africa, 59% of the population are active internet users. What does this mean for businesses? It implies that having a strong presence in...
Why you need digital marketing when times are tough
In the past year or two, businesses worldwide have experienced new and unfathomable challenges, starting with the Covid pandemic. The South African...
Why you should start a blog for your company’s website
Did you know that blog posts can increase website traffic by as much as 300%? A blog is no longer an option in today's competitive digital market;...
How to find and remove bad backlinks on your website
Backlinks are important in determining website rankings in the world of search engine optimisation (SEO). Unfortunately, not all backlinks are...
Common mistakes you may be making on your website
Almost every business needs a good website, but setting one up and maintaining it can be challenging if you’re unfamiliar with the ins and outs of...
Is your social media engagement down? Here’s why
Although a fantastic digital marketing strategy can guarantee that high-quality content is regularly uploaded and shared to your social media...
Checklist for a drop in website traffic
If you’ve noticed that traffic to your website has suddenly dropped and you do not have an immediate answer as to why, then you need to ask yourself...
Get your social media followers to your website with these tips
Some brands have great success on social media apps, amassing hundreds of thousands of followers and interacting with them on a daily basis. Other...
Beneficial or detrimental? A response to our future with AI.
By Zani Botes The genie is out of the bottle. This year, the world has taken a leap into the future. Since the 1950s artificial intelligence (AI)...
Highlights from the SA social media landscape report 2023
The latest SA social media landscape report has been published and it offers some interesting findings about the human touch, artificial...
The future of AI and the possibilities for content writing
Artificial Intelligence (AI) is capable of a wide range of tasks. From automating mundane tasks, such as scheduling and data entry, to more complex...
How small businesses can use AI to automate tasks
Small businesses have unique challenges when it comes to manpower and budget constraints, but this shouldn’t stop them from being successful. New...
What is Threads and why should your business care?
Facebook’s parent company, Meta, has launched a new social media platform to rival Twitter. Called Threads, this new digital channel is designed to...