As the financial year-end approaches in South Africa, businesses find themselves at a critical crossroads. The urgency and importance of meeting marketing objectives before the conclusion of the fiscal year cannot be underestimated. This is the moment for organisations to press through to meet marketing needs and secure a successful finish. 

Mobimeme, an experienced South African digital marketing agency that specialises in content creation, social media marketing, search engine optimisation (SEO), and a variety of other digital marketing services, recognises the importance of this period and is ready to assist your company in capitalising on it.

The importance of financial year-end

The financial year runs from March to February, so South African companies have one month left to meet their marketing objectives. The end of the fiscal year marks an important milestone for businesses as it signifies the end of one chapter and the start of a new one. 

It allows companies to reflect on their accomplishments, evaluate their progress towards marketing objectives and make final improvements. This phase is critical because it establishes the tone for the coming year, allowing firms to start over and aim for continuing success.

It is critical to assess your marketing objectives and progress throughout this period. It allows firms to identify areas for improvement, make data-driven decisions and link marketing efforts with broader corporate goals. Partnering with a digital marketing agency like Mobimeme can help your organisation exceed expectations and produce remarkable outcomes.

Evaluating your current marketing strategy

To make the most of your efforts before the end of the fiscal year, you must first evaluate the success of your existing marketing strategy. Here’s a step-by-step guide to help you achieve this:

  • Analysing Key Performance Indicators (KPIs) – Consider metrics like website traffic, conversion rates, user engagement and social media reach. Identify areas where you thrive and places for improvement.
  • Examine content performance – Evaluate the performance of your content across several channels. Identify material that resonates with your target audience and improve underperforming content or ideas.
  • Assess campaign results – If your company ran any specific campaigns, determine the effectiveness of these activities. Consider metrics such as click-through rates, conversion rates and return on investment (ROI). Determine what succeeded and what did not, and apply your findings to future efforts.

Setting SMART goals

At the start of every financial year, you should set SMART goals for marketing. These should be specific, measurable, attainable, relevant and time-bound, and should also fit into your entire business objectives.

Start by defining your objectives clearly; what do you intend to accomplish before the fiscal year finishes? Consider your target audience, sales targets, brand awareness objectives and any specific campaigns you intend to execute.

Then, break these goals down into smaller, more achievable tasks. Assign duties to team members, create deadlines and provide the resources required to fulfil your goals. Track your progress on a monthly basis and verify that you’re on track. Use tools and analytics to evaluate performance and make data-driven decisions along the way.

How to accelerate marketing strategies now

To accelerate your marketing efforts and meet your goals before the end of the fiscal year, try employing some of the following strategies:

  • Search Engine Optimisation (SEO) – Improve your website and content’s ranking in search engine results, generating more traffic and potential clients. Mobimeme offers SEO services that can result in quick improvements to website performance and rankings on search engine results pages.
  • Social media marketing – Use sites such as Facebook, Instagram and LinkedIn to communicate with your target audience, market your products or services and increase conversions. Most companies already use these platforms, but you should start boosting your content and posts if you aren’t already doing so.
  • Content marketing – Produce high-quality, relevant and shareable content, whether written or visual, to increase authority, brand loyalty and generate qualified leads. Mobimeme are experts in content marketing and creating articles that entice more online visitors to your website.

Leverage Mobimeme’s expertise

We have a proven track record of helping businesses reach their marketing objectives. Partnering with us allows you to take advantage of our digital marketing experience and accelerate your efforts before the end of the fiscal year. 

We offer tailored digital marketing plans, where we create customised strategies that are specific to your business goals and target audience, ensuring maximum impact. We also take a data-driven approach, as our tactics are based on the comprehensive study and analysis of analytics and results, allowing us to make educated decisions with demonstrable outcomes.

Importantly, Mobimeme offers creative content generation for appealing, on-brand material that connects with your target audience. These articles are boosted to a specific target audience of your choosing to ensure that we’re reaching the right customers at the right time.

We manage all aspects of your digital marketing, from planning and execution to monitoring and optimisation, allowing you to focus on operating your business. Please contact us today for an assessment or to get started with your digital marketing journey. 


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.