Our Process
As an experienced full-service digital marketing team, we rely on the guidance of our strategy, SEO, content development and account management to translate your business goals into a real return on investment.
Spend on SEO, paid media and lead nurturing efforts fail to hit their full potential without the right messaging and context. We add a layer of content marketing that delivers valuable information to buyers and potential customers, building trust along the way and informing purchasing decisions.
Our process includes the following:
Let’s explain more…
Analyse current landscape:
Before we send your audience rushing to your services, we focus on the analysis phase to fully grasp what success looks like. First, we connect your business goals to marketing objectives and map your lead-to-sale journey. Then, we dig through qualified search terms, audit your content library, research your competitors, outline goals and identify the lowest barriers to entry. We create pathways to your audience and meet them where they live with relevant content.
Digital Strategy:
We align your marketing objectives with the overall goals of your business. We research your buyers to understand why, how and when they make purchasing decisions. These insights help to develop a creative strategy for your ads. We define a unique roll-out plan to engage your target audience, identify campaign tactics that support your goals, address your challenges, increase sales leads and seize any new opportunities along the way.
This involves keyword research, creative content planning, channel distribution, budget allocation on paid media platforms. Once set, we share a monthly roadmap that shows where, when, and how we plan to activate your brand and reach your audience with pinpoint precision.
Search Engine Optimisation:
More website traffic: Optimised sites get more traffic which leads to increased brand awareness.
More customers: We target keywords that your ideal customer uses.
Better reputation: Informative content is one of the benchmarks of optimal SEO. It builds trust with search engines and if Google trusts you, then people trust you.
Higher ROI: A top-performing site improves interactions with all marketing campaigns and this leads to more sales.
Content Writing:
By creating ongoing content for your website and social pages, we broaden your keyword footprint. This makes it easier for your brand to be found on search engines across the board. We customise your content plan to your marketing strategy, with a focus on the following:
Lead Generation
Our lead nurture strategies include platforms like Google, LinkedIn, Twitter, Instagram and Facebook, where you can stay engaged with an audience that is ready to purchase. We maximise all opportunities to turn site visitors into leads for your business.
These strategies attract potential customers to your website and gathering relevant information that can be used to convert interest into sales. It’s the rocket fuel that any sales machine runs on.
Sales Enablement
When you need to hit revenue targets, you need quality leads. We are experts in pay-per-click (PPC) platforms like Google, Facebook and LinkedIn and we can efficiently scale growth on major paid media platforms for your brand.
Nurturing Customers
Our platform specialists make sure your campaigns launch smoothly and that analytics is set up properly to track performance and customer journeys. This enables us to help you nurture leads and build communities of interested potential clients.
Social Engagement
Our platform specialists make sure your pages are kept alive with interesting content, that campaigns run smoothly and that analytics is set up properly to track social engagement and performance.
Copy on the Fly
Tell us what you need! Our creatives work closely with our Paid Media department to create the right message paired with eye-catching visuals.
Conversions
Our agency is made to evolve over time to benefit our partners. We’ve learned how to pivot and adapt to optimal conversion rates as goals change, platforms update, and insights guide us in new, more productive directions.
Search Engine Optimisation
SEO is one of the most effective ways to reach your target audience. It helps to improve your site’s rankings in search results for specific keywords and phrases, which helps your audience find you when they’re looking for services or information.
Technical SEO is a meticulous process of enabling your website to meet all the requirements set by search engine providers. It is a fast-moving specialist field, with search engines bringing frequent algorithm updates and ranking changes to the table. This is why you need our technical SEO specialists, who are constantly monitoring SEO updates and algorithm changes to ensure that your website stays visible, authoritative and ahead of your competitors.
We write editorial SEO copy that combines technical and on-page SEO. Our content includes keyword research to capture organic traffic throughout the customer journey, building credibility and trust.
Visual Design
Posts with images produce 180% more engagement. We add visualisations, infographics, images and videos to marketing text so that potential customers can absorb your message better.
Today, 84% of consumers have been convinced to purchase a product after interacting with a brand’s visual content.
Campaign Execution:
We put your brand in the centre and surround it with quality marketing collateral designed to inform your ideal audience and seed this out to platforms where the target audience spends time.
Measure, Report & Repeat:
After a month of roll-out, we compile and interpret the data and analytics. We compare our marketing strategy against results to understand what’s working and what’s not.
Showing real numbers is important and we make use of marketing analytics software to display them in easy-to-understand charts and graphs. Business intelligence tools, like Google Data Studio, Analytics, Search Console and social platform data centres, help us sift through performance data, A/B tests, CRM lists, your social community, sales conversions, and channel KPIs to gauge efficiency and course correct along the way.
Sometimes it’s as simple as tweaking one word in a headline. Sometimes it means adjusting your engagement strategy or fixing an image. No matter the case, you’ll receive regular reports with key insights, relevant data points, recommendations and an actionable change management plan.
This information can then be used to personalise customer experiences and provide easier communication and engagement with potential clients.
Contact us for a project estimate
Our approach to digital marketing is as much about connections as it is about results.
