Building a community around your brand

Building a community around your brand

Brands need paying customers but a devoted online community is just as important. A supportive and engaged virtual community creates an environment where customers can interact, exchange stories, and get engrossed in the narrative of your company. Often, these...
What to look for in a trustworthy digital marketing agency

What to look for in a trustworthy digital marketing agency

Navigating the jungle of digital marketing can be challenging, so many South African companies opt to hire a guide. The problem is that not all guides are transparent and honest about their knowledge or practices, so to find your way around successfully, you need one...
Why you don’t need to be on every social media app

Why you don’t need to be on every social media app

You’re probably sick of being bombarded with social media advice. You may have heard the mantra “be everywhere, all the time” as a good approach to digital marketing, but this is not true. While social media has enormous potential for increasing brand...
SEO vs SEM: What your company needs to know

SEO vs SEM: What your company needs to know

If you’ve ever dabbled in digital marketing, you’ll know that abbreviations and jargon fly around like virtual confetti. The two most crucial terms you’ll come across are SEM and SEO. But, what exactly do they mean? And how can they support the online success of...
Why pay professionals to write content for your company?

Why pay professionals to write content for your company?

You’ve heard it before; content is king. But producing compelling, high-quality content that generates results can be difficult for companies, particularly in the cutthroat South African context. The value of content marketing and the positive effects that...