South African companies often turn to digital marketing methods to reach their desired target audience. This is a cost-effective and precise way to market your products and services, even in a business-to-business (B2B) environment. 

However, with so many B2B enterprises competing for attention, it can be difficult to stand out. This is where content marketing fits in. It is a purposeful approach to developing and delivering valuable, relevant, and consistent articles in order to attract and maintain a well-defined audience and, eventually, drive profitable consumer action. 

Content marketing is about creating useful and entertaining content that educates potential customers (other businesses) and establishes your company as an industry thought-leader. Mobimeme is a digital marketing agency in South Africa that specialises in content marketing. We offer comprehensive strategies and a range of digital services, including article creation, design, search engine optimisation (SEO) and more.

What is B2B content marketing?

B2B marketing aims to promote products and services to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual consumers, B2B marketing focuses on decision-makers within businesses seeking solutions to specific challenges.

According to a recent survey by Salesforce, content marketing is used by an astonishing 88% of B2B organisations in South Africa. This statistic emphasises the necessity of providing high-quality content that appeals to your target audience.

So, how can you use content marketing to demonstrate the value of your B2B products and services? Informative and well-written articles are an effective tool. It allows you to establish expertise; by writing insightful articles that address industry difficulties and provide answers, you may position yourself as a thought leader. This fosters trust and credibility among potential clients.

Content is also a highly effective way to educate your audience. High-quality articles inform potential customers about your sector, products or services, and the issues you address. This enables people to make informed decisions.

Articles are a great way to showcase value. They allow you to go further into the features and benefits of your products. You can use real-world applications and case studies to demonstrate the value proposition of your B2B products.

Why work with a digital marketing agency?

Developing a successful B2B content marketing strategy takes time, talent, and resources. A digital marketing agency, such as Mobimeme, can be an invaluable resource in this endeavour. We will create a content plan for you and assist you in defining your target audience, understanding their needs, and developing a strategy that is consistent with your overall business objectives.

Mobimeme will then create your content. We have a skilled team of writers, editors and designers who can create interesting and informative articles and images that will connect with your target audience and demonstrate the value of your goods.

Lastly, we will handle the dissemination of the content we create. We do this through your own websites and social media platforms, ensuring that your target audience comes directly to your pages and channels. This involves social media marketing and ongoing SEO on your website.

Working with an agency can be less expensive than establishing your own content and marketing teams in-house. You gain access to a pool of skilled professionals without incurring additional salaries and benefits to employees.

Mobimeme follows and analyses the effectiveness of your content marketing efforts, delivering important data to help you optimise your strategy for better outcomes. By collaborating with a digital marketing agency, you can make use of the knowledge and resources.

Allow us to create a strong B2B content marketing strategy that attracts new clients, raises brand awareness, and ultimately promotes business growth. Let us assist you in creating content that stands out and positions your B2B company for success in the South African market. Please contact us today for an assessment or to get started with your digital marketing journey. 


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.