Having a strong online presence is now critical for South African businesses; it’s a highly competitive market, so you need to be visible and active online. With more than 40 million South Africans actively utilising the internet, the opportunity to reach your target audience online is enormous. 

However, navigating the ever-changing world of digital marketing can be difficult, and even the most established organisations might face obstacles. Mobimeme is a reliable and experienced digital marketing agency in South Africa that understands the particular issues that local businesses face. Here are five of the most significant challenges that local companies face in their online marketing efforts:

1. Staying current and relevant

The digital landscape is dynamic, with new platforms, algorithms, and consumer trends appearing frequently. Keeping up with the newest advancements and modifying your approach as needed may be a full-time effort, particularly for companies with limited resources.

Working with a digital marketing agency like Mobimeme allows you to benefit from our experience and stay ahead of the curve. Our team of specialists monitors industry developments to guarantee your online marketing approach remains current and effective.

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2. Lack of in-house skills and expertise

Successful digital marketing campaigns involve a varied skill set, including search engine optimisation (SEO), social media marketing, content production and data analysis. For smaller organisations, recruiting and maintaining individuals with knowledge in all of these areas can be challenging and costly.

By outsourcing your digital marketing needs to an agency, you gain access to a team of skilled specialists without incurring full-time personnel costs. Mobimeme’s staff has the combined knowledge to manage all areas of your internet marketing, resulting in a unified and data-driven approach.

3. Measuring and analysing results

To optimise your digital marketing activities, it’s important to understand their efficacy. However, understanding data and translating it into meaningful insights can be difficult, particularly for people who lack prior experience. Google Analytics can be confusing, even for hardened digital marketers, so getting the best insights out of this data can be a huge challenge.

A digital marketing partner will use powerful analytics tools to track and analyse campaign effectiveness. At Mobimeme, we give you clear and comprehensive reports that show you exactly what is working and what needs to be improved. We break down your data into understandable tidbits, allowing you to make data-driven decisions.

4. Targeting the appropriate audience

A successful marketing strategy requires reaching out to the appropriate individuals with the correct message. However, given the breadth of the online world, correctly targeting your intended audience can be difficult, particularly in a diverse country like South Africa.

Your digital marketing agency will use advanced audience targeting tactics that take into account demographics, interests, and online behaviour to ensure that your message reaches the people who are most likely to become customers.

5. Consistency and long-term strategy

Establishing a successful internet presence necessitates regular effort and commitment. Juggling day-to-day operations with the constant demands of digital marketing can be daunting, resulting in inconsistency and potentially hampering results. Don’t lose focus of your main tasks by trying to juggle marketing efforts at the same time; leave that to the professionals.

Working with a digital marketing agency like Mobimeme guarantees consistent management and implementation of your online marketing strategy. We collaborate closely with you to design a long-term strategy that keeps your brand visible and engaging over time. We become your in-house team of online experts, offering writing, editing, design, visual, SEO and strategy services.

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Cost-effectiveness of working with a digital marketing agency

While outsourcing your digital marketing may appear to be an additional cost, consider the long-term benefits. Partnering with an expert agency, like Mobimeme, gives you access to experienced team members at a fraction of the cost of hiring your own internal team. Outsourcing can be much less expensive than hiring and training in-house employees.

It also offers improved efficiency; our staff can manage all parts of your digital marketing, giving you more time and resources to focus on other aspects of your organisation. You receive access to a broader set of talents and knowledge than you would normally find in-house.

We also provide data-driven insights and reporting so you can measure your progress and make educated decisions that benefits your company and allows you to stay on-track with your goals. Mobimeme believes in forming effective connections with its clients. We are convinced that by working together, we can assist your South African company in overcoming digital marketing problems. Please contact us today for an assessment or to get started with your digital marketing journey. 


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.