Companies without a marketing team are like a ship without a captain: lost and unguided. A marketing team helps businesses succeed by strategically planning and executing integrated campaigns, as well as analysing progress using data-driven insights. These processes can lead to larger, more engaged audiences, more sales, higher turnover and greater profits.

Mobimeme is a respected digital marketing agency in South Africa that specialises in helping companies achieve their goals through strategic marketing initiatives. Our digital marketing services are tailored to your business and are designed to help your company increase its target audience and demystify its products and services. 

Before delving into how a marketing team can assist you in achieving your goals, it is critical to identify goals and objectives within the context of your industry. Goals are the general aspirations that a company wishes to attain, whereas objectives are the particular, measurable activities made to achieve those goals.

Setting SMART goals (specific, measurable, attainable, relevant and time-bound) is critical for providing clarity and ensuring progress towards achievement. However, many companies struggle with goal setting. A marketing team can provide assistance and expertise in setting these goal from the get-go.

Strategic planning and market research

A marketing team’s first step is to do extensive market research to learn about target customers, rivals, and industry trends. This information is then used in strategic planning to help match marketing activities with corporate objectives.

Strategic planning ensures that marketing efforts are consistent, focused, and successful in reaching their intended audience. Mobimeme’s marketing team has helped countless clients reach their objectives through strategic planning and market research, resulting in greater brand visibility and business success.

Branding is the next step and is essential in developing a strong and distinct identity for companies. It enables businesses to create a distinct value proposition and effectively position themselves in the market. A marketing team assists firms in identifying and communicating their distinctive value proposition, which differentiates them from competitors.

Mobimeme has a track record of effectively assisting businesses with branding and positioning, resulting in greater brand awareness, customer loyalty, and market share. Our experience in telling captivating brand stories and designing effective branding strategies distinguishes us from other agencies in South Africa.

Integrated digital marketing campaigns

An integrated marketing campaign combines multiple marketing channels to form a unified and impactful plan. Our marketing team uses social media, content marketing, SEO, paid advertising, and other channels to develop a comprehensive strategy that aligns with your company’s goals.

We have executed effective integrated digital campaigns, resulting in enhanced brand visibility, website traffic and lead generation for our customers. By combining the power of various  platforms, we create a coherent brand experience that connects with your target audience.

Tracking and analysis

Tracking and analytics are critical for determining the effectiveness of marketing campaigns and suggesting areas for improvement. Marketing teams utilise a variety of tools and processes to collect data, analyse important metrics, and provide insights to help guide future initiatives.

Mobimeme excels at tracking and analytics, utilising data to assist clients in making informed, data-driven decisions that optimise their marketing efforts and achieve their objectives. We use technology and analytical insights to continuously improve campaigns and provide tangible outcomes.

Collaboration and communication

Effective communication between marketing teams and clients is critical for ensuring alignment and meeting objectives. Regular updates and excellent communication promote a strong relationship and keep marketing efforts on track.

We have a solid reputation for working well with clients, resulting in successful campaigns and full target achievement. We know the value of working closely with clients to properly understand your objectives and goals, as well as developing specialised tactics that provide results.

We have weekly online meetings with customers to update them on the progress of each campaign. These are backed up by weekly emails and constant communication so that you’re never in the dark about your marketing progress. Once a month, we will also host a report meeting, where we will run through the month’s activities and take you through the analytics.

Investing in an external digital marketing team is not only a wise option, but also a necessary one for companies seeking to flourish in today’s competitive digital marketplace. A marketing team, like Mobimeme, may help you reach your goals through solid strategies, integrated campaigns, tracking, and efficient collaboration.

Don’t let your company flounder without a marketing team. Take a smart step towards success by hiring a marketing team to assist you in achieving your objectives. Please contact us today for an assessment or to get started with your digital marketing journey. 


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.