Are you interested in creating content and looking for a digital venue to display your skills? There’s no need to look any further than YouTube! With over 2 billion monthly viewers, this social media platform provides enormous opportunities for content creators to reach a worldwide audience and develop a thriving community. 

Many businesses already use Facebook and Instagram, but many overlook YouTube as a viable platform for community engagement and marketing. Whether you want to start creating videos around your products and services or simply offer engaging and informative videos to your audience, Mobimeme can help you maximise the growth and success of your YouTube channel.

How to start a YouTube channel

Start by identifying your niche and target market. What kind of material are you enthusiastic about producing? Who is your ideal audience? You may personalise your content to match the wants and preferences of your target audience by focusing on a certain niche and understanding them.

Next, make your YouTube channel. This is a simple process: start by signing in to YouTube with your Google credentials. Click on your profile image in the upper right corner and choose “Create a channel.” 

Choose a channel name that matches your content and appeals to your target audience. Create branding aspects for your channel, such as a visually appealing channel banner and an eye-catching profile photo. Optimise your channel settings by adding a channel description and social media connections.

Planning and developing a content strategy

Developing a content strategy is critical for long-term YouTube success. Firstly, determine your unique selling points (USPs). Outline what distinguishes your channel from others and how you may provide value to your viewers’ lives.

Next, look into popular themes in your niche and create original content ideas that will appeal to your target audience. Develop a content calendar and plan your material ahead of time. Stick to a consistent posting schedule; building an engaged audience requires consistency.

High-quality video production

While you don’t need professional-grade equipment to begin, investing in good equipment can significantly improve the quality of your videos. Your camera should be able to record in high definition (HD) or even 4K resolution. Many smartphones are capable of doing this, so there is nothing wrong with shooting on your phone.

Audio quality is just as crucial as video quality when using a microphone. For clear audio, invest in an affordable external microphone. Similarly, proper lighting can greatly increase the visual attractiveness of your videos. Experiment with different lighting configurations, both natural and artificial, to find the ideal solution for your content.

Next, video editing is necessary for producing polished, professional-looking footage. Consider using video editing software such as Adobe Premiere Pro, Final Cut Pro, or Davinci Resolve. These tools include a variety of capabilities for enhancing your films, such as clip cutting and trimming, transitions, and special effects.

Lastly, attention is drawn to your video through thumbnails and the title. Many successful YouTubers have a specific look and feel to their thumbnails and the way they write their titles is very specific. Make visually appealing thumbnails that appropriately depict the content of your video. Titles with relevant keywords can also aid with discoverability.

YouTube SEO fundamentals

You should optimise your videos for YouTube’s search engine to ensure they rank well in search results. Consider the following:

1) Keyword research – Identify relevant keywords connected to your content using tools such as Google Keyword Planner or TubeBuddy. Incorporate these keywords into your video titles, descriptions, and tags naturally.

2) Video descriptions that sell – Your video description should provide a short synopsis of the content of your video while combining important keywords. Include timestamps to assist viewers in navigating longer videos.

3) Tag optimisation – Include appropriate tags that describe the content of your movie and target specific keywords. Use a combination of broad and particular tags.

Other metadata aspects can affect your video’s discoverability in addition to optimising your video elements. By including closed captions in your videos, you can boost accessibility and search exposure. In addition, playlists can be used to combine relevant videos and to encourage longer viewing times.

Increasing the visibility of your channel

Don’t confine your promotional efforts solely to YouTube. Use other social media sites to promote your channel and engage with your audience. Share your video material on social media platforms such as Instagram, Facebook, X and TikTok. Encourage your followers to subscribe to and interact with your YouTube channel.

Engaging with the YouTube community is essential for growing a devoted following. Respond to comments and take the time to engage with your audience in conversation. Team up with other YouTubers in your niche to reach new viewers and generate intriguing content. You could also make use of influencer marketing by collaborating with influencers or companies in your niche to broaden your reach and receive visibility to their followers.

YouTube also offers numerous methods to assist you in promoting your content. Consider buying customised YouTube advertising to attract a larger audience and promote your channel or certain content. You can also schedule YouTube Premieres for your videos to build anticipation and communicate with your fans during the premiere via live chat.

Performance evaluation and growth 

Analyse your channel analytics on a regular basis to acquire insights into your audience’s behaviour and identify areas for development. Consider indicators like viewing time, audience retention and subscriber growth. YouTube Studio offers detailed metrics to assist you in analysing the performance of your channel.

Make data-driven decisions to optimise your content and marketing strategy based on your analytics. Identify popular videos by examining which of your videos are doing well and attempt to mimic their success.

Refine your content strategy every few months. Use audience data to fine-tune your content strategy, concentrating on themes and formats that are appealing to your audience. In addition, work with successful creators. Determine successful creators in your niche and study their tactics.

Starting and growing a YouTube channel needs commitment, creativity and a thorough knowledge of the site. You’ll be well-equipped to begin your YouTube journey if you follow the tactics and expert advice presented in this article. Remember that YouTube success takes time, so be consistent, communicate with your audience and iterate your ideas based on analytics information.

Consider collaborating with Mobimeme, a renowned South African digital marketing business, for personalised assistance in expanding your YouTube channel. We can assist you in navigating the ever-changing YouTube marketplace and achieve optimal development and success with our experience and specialised methods. Please contact us today for an assessment or to get started with your digital marketing journey. 


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.