Every South African company, be it a startup or a multinational enterprise, faces the same challenge; how to stand out from a sea of competitors online and be noticed. It’s difficult to create a digital marketing strategy that stands out from the crowd when so many businesses are fighting for online attention. 

But do not worry – a route to digital success exists! As an experienced digital marketing agency in South Africa, Mobimeme is here to help you with the skills and resources you need to outperform the competition and ensure that your brand is head and shoulders above the rest.

Understanding your online market environment

It is important to have a thorough awareness of your competitive landscape before implementing any specific digital marketing techniques. Start with a competitor analysis and assess which other companies are aiming for a slice of the same internet audience. Examine their online advertising tactics, social media presence, and websites.

This will allow you to determine their advantages and disadvantages. What are your rivals succeeding at? Where do gaps exist in their strategy? Look for ways to capitalise on their weaknesses and offer a more engaging online experience.

Next, describe your unique selling proposition (USP). What distinguishes your company from your competitors? Make sure your USP appears throughout your website and social media posts. This will continuously remind your target audience why your company is different and worthwhile.

New approaches to digital marketing

Now that you are aware of the competitive environment, let’s look at some of the latest digital marketing strategies to elevate your brand:

  • Content marketing with a twist – Content marketing is still essential to online success, but if you want your content to stand out, think about using unusual formats like explainer videos, interactive infographics, or even fully immersive virtual reality experiences.
  • Micro-influencer marketing – Consider partnering with social media personalities who have engaged, targeted followings. By doing this, you can reach a particular audience and establish credibility through sincere recommendations. Beware of influencers who are too “sell-y” and rather opt for ones who can promote your products and services in a very natural, non-forced way.
  • Shoppable social media – Shoppable features are becoming more and more prevalent on websites like Pinterest and Instagram. Make use of these functions to convert product perusals into immediate purchases for a flawless client experience.
  • Voice search optimisation – This is important since voice assistants like Siri and Google Assistant are becoming more commonplace. Make sure the content on your website and your online presence are tailored to natural language search terms.
  • Personalisation power – Customise your online interactions by utilising client data. Personalised product recommendations, dynamic website content, and targeted email campaigns can all greatly improve consumer satisfaction and foster brand loyalty.
  • Augmented reality (AR) – This technology lets people engage with virtual objects in the physical environment. Imagine letting customers “try on” clothes using augmented reality filters or exhibiting furniture digitally displayed in their homes. These cutting-edge encounters can distinguish your brand from your competitors.

Mobimeme can provide digital differentiation

Digital marketing is a huge and dynamic field. Having knowledge, resources, and a persistent dedication to innovation are necessary to stay ahead of the curve. Mobimeme is here to help your brand succeed with its digital marketing campaigns. Our team of seasoned digital marketing experts is committed to assisting South African companies in their online endeavours. 

We make sure your approach is relevant by keeping up with the latest trends and technologies. We avoid conjecture; we use data analytics to monitor campaign effectiveness, identify your target market, and continuously improve your online presence for the best outcomes. As such, you will receive monthly insights on your campaigns and audience growth.

From SEO and SEM to social media marketing and content production, we provide an extensive range of digital marketing services. Together, we create a unified web approach that meets your unique business objectives. 

It’s now time to stand out in the digital sphere if you want to survive. For a free consultation, get in touch with Mobimeme today. Together, we will explore your digital marketing objectives and create a unique plan for your brand.


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.