Businesses with a strong online following are considered more reliable and professional. Visibility promotes business growth; by building an online community, companies can amplify their reach and impact.

However, not all businesses have the capacity to focus on building a digital audience. By bringing in third-party specialists, companies can benefit from their valuable insights and expertise. 

Digital marketing agencies give companies access to advanced tools and technologies that would otherwise be inaccessible on a limited marketing budget. This allows them to focus on their core responsibilities, while still growing a consistent online following. What are the first steps in building a consistent online following?

Understanding your target audience

When building an online following, marketing teams need to identify exactly who the audience is. This can include things like their demographics, professional background or expertise. 

Most social media platforms allow marketers to target specific age groups, genders or locations. Professional social media platforms, such as LinkedIn, allow users to also target specific industries or roles. 

Different audiences interact with digital media in unique ways. For example, younger generations might prefer short videos or image-based media, while older generations may prefer reading articles or listening to podcasts. It’s important to identify the target audience’s preferred content format and how often they visit various platforms. 

Marketing teams can take things a step further by conducting market research. This can be in the form of online surveys or polls, in which insights on preferences and interests can be gathered. Marketing teams should keep abreast with current trends in relevant industry communities. This can help to identify hot topics that might be of interest to the target audience.

Content that captures attention

Once the target audience has been identified, marketing teams then need to create compelling content. By having a clear strategy and goals, marketers can create content that aligns with the audience’s interests. 

The purpose of the content might be educational, informative or purely for entertainment value. By setting measurable goals, such as increased engagement or lead generation targets, marketing teams can figure out what is and isn’t working and adjust their strategy accordingly.

Content that is of high quality and value tends to do better at maintaining a consistent following. Large enterprises should strive to become thought leaders and produce content that shares their unique perspectives and opinions. 

For companies that offer highly niche or complex solutions, such as fintechs, it might be useful to educate the audience with content that demystifies the brand and offers practical advice.

Community management 

Businesses that post a lot on social media can expect to have regular interactions with their audience. This involves responding to comments and messages promptly. Businesses need to ensure that somebody is regularly monitoring and replying to communication with the community. 

Should someone complain on a social media platform, responding to their grievance can prevent the issue from escalating and damaging the company’s reputation. By showing a genuine interest and providing helpful responses, businesses can promote customer loyalty and a consistent following. 

By engaging the services of a digital marketing service provider, companies can ensure that the online community is well tended to. Service providers can manage social media accounts and engagement with the audience on behalf of the company. This can help to expand customer reach and foster a sense of community, thereby maximising the impact of digital marketing campaigns. 

Digital marketing specialists have expertise when it comes to how best to use social media platforms for community engagement. Whether it be through paid or organic advertising, digital marketing teams know how to build a consistent following that is aligned with the business goals. 

Improving your following on digital platforms

Search engine optimisation (SEO) is a key skill for any digital marketing team. Keyword research and optimisation ensure that content reaches its intended audience. Digital marketers need to incorporate keywords strategically in content so it enhances rather than detracts from the quality of the content. 

Digital marketing service providers can offer key skills in on-page and technical SEO. Specialised SEO includes optimising meta-tags, headers and URLs. This can improve website performance and load speeds. 

By building backlinks, websites become more robust and visible. Digital marketing specialists will be able to create strategic partnerships with complementary websites or businesses, thus improving exposure and building a long-lasting following. 

Any business wishing to succeed in the digital space needs to ensure they have a consistent following. Having a dedicated audience following requires a strategic approach. By outsourcing to a third-party professional, businesses can save time and money, while still having access to the latest tools, techniques and technologies. For more information about our digital marketing services, contact us today.


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.