A company’s social media presence is an essential part of digital marketing. Millions of users interact with their favourite brands on social media channels on a daily basis – it is one of the easiest ways to get in touch with companies and submit enquiries. This is why all businesses should keep an eye on their social media profiles and make an effort to stand out for their customers.
While this may seem like a daunting task, there are several ways to make your social media feed stand out from your competitors and the hundreds of accounts that your followers may see on a daily basis. Doing so will improve your return on investment and maximise the effectiveness of your social platforms.
Consistency is key
Your business probably already has a brand identity – certain colours, graphic design elements and fonts – so ensure these visual identifiers are used in each post. This will ensure a consistent look and feel on your timeline, which is not only visually appealing but also makes your content more recognisable to your followers.
Further to this, you need to be posting high-quality content regularly – at least once or twice a week, minimum. Writing blog articles about your business, products, services and industry is an easy way to ensure that you have enough content to post. You should also share links to thought leadership pieces written by other experts in your field.
A good mix of written, visual and audio will allow you to meet your consistency goals and curate a social media channel that followers will want to visit. The more consistent your posts are, the more engagement they are likely to generate. It will also help to establish your business as a leader in its field; one that is trustworthy and informative.
Post to social media at optimal times
To further maximise your engagement and visibility, do some research on the social platforms to establish when your audience is most active. Use analytics tools and the ads manager sections of the social channels to see when your audience is most likely to like, engage and click on your content.
Establishing the optimal times to post will ensure that your content reaches the maximum number of followers possible. It also makes your efforts worth it and will help to make your feed stand out from the competitors.
Don’t forget to engage with your audience too – ask them questions, reply to their comments and do anything necessary to build stronger relationships with them. If your followers feel seen and heard, they are more likely to come back and interact with your feed again and again. Remember to be authentic and genuine in your replies – don’t worry about being too professional but also don’t treat them like your best friends.
How a digital marketing agency can help you
All the above steps to making your social media feed stand out will take time and effort. If you don’t have enough time to do it yourself or cannot hire a social media manager right now, then consider working with a digital marketing agency.
The right marketing partner will handle all of the above and more. They will bring expertise and experience to the table, implementing the steps that work and ensuring that your social media feed is tailored to your brand and company goals.
A good marketing agency will also create all of the content for you. They will research, write and optimise your blog articles, followed by creating compelling visuals to accompany the content. This makes your content more engaging and relevant to your specific audience.
Lastly, the marketing agency will be able to post organically and boost content to a targeted audience. The results will be broken down clearly in their monthly reporting cycle and analysed for you – making it easier to understand and digest. This saves you vast amounts of time and delivers a great return on your investment.
Making your social media feed stand out is essential to drive traffic to your website, building brand awareness and fostering good customer relations. These steps can be undertaken by your employees or an experience digital marketing agency on your behalf. For more information about our digital marketing services, contact us today.
Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.