Mobimeme has worked with a leading South African ICT services provider since 2021, helping them to grow their company, educate clients about their services and expand their target audience over the four-year period. The most recent 12 months have seen impressive results in our digital marketing efforts for the customer.

We use a combination of content marketing and performance marketing to ensure both short- and long-term results for this company. On the content marketing side, we publish 10 articles on their website every month. These are also posted and boosted on their social media channels, namely Facebook, X and LinkedIn.

The performance marketing adverts are created on the back-ends of these social media platforms and are boosted to highly specified target audiences, depending on the product or service being advertised. This dual approach to digital marketing ensures that all results are directed toward their website and that their social channels are the main net that catches potential customers.

Key digital marketing highlights from year

With our efforts during the past 3 years, our ICT services client’s authority score has been growing reliably with the increase of referring domains which has led to significant growth in organic traffic in the year to date.

During the last 12 months of digital marketing, Mobimeme has achieved the following organic results for our ICT services client (these are not from boosted adverts):

  • 101 articles published on their website.
  • 6464 organic views on the top-performing article.
  • 27 000 active users on their blog page over the period.
  • 50 355 organic clicks from Google to their blog articles.
  • 106 000 organic views on their blog articles from all online channels.
  • 1 630 000 organic impressions from all online channels.

These organic content marketing efforts created a 75.46% increase in new users coming to their website over the 12-month period. Google Analytics no longer tracks boosted results, so these stats need to be found within each social media platform. When we looked at the results from boosted content, we noted the following:

  • 14 700 new followers on Facebook from boosted articles.
  • 19 561 clicks on boosted articles on LinkedIn.
  • 138 700 clicks on boosted articles on Facebook.
  • 1 574 011 people reached from these boosted articles on Facebook.

Results from our performance marketing campaigns

In addition to content marketing, we ran performance marketing campaigns through the back-ends of the social media platforms. The boosted performance adverts are summarised in the table below:

These boosted performance adverts garnered 63 200 organic clicks and over the 12-month period, we created 273 conversions for the client. The combination of content marketing and performance marketing has proven to be a success for this client. Our efforts have not only promoted their products and services to a vast audience but have also ensured we grow from strength to strength together.

Since 2021, we have formed a close bond with this ICT services provider and we are looking forward to the future prospects by their side. Digital marketing is a highly competitive space but we differentiate ourselves from other agencies through this combined approach. By using articles and the client’s website as the basis for all adverts, we drive traffic directly to their website without using third-party content hosting services.

If you’re looking for an efficient and experienced digital marketing agency to partner with, Mobimeme offers something unique. We start with a free one-on-one consultation to understand your business. We research and write all of your articles on your behalf, giving you the chance to include deeper insights, statistics and information before we publish them on your website.

Our process has been refined over the years and we offer a streamlined digital marketing service that delivers proven results for our clients. We also create monthly reports to track the progress of our efforts and to keep you in the loop. For a free consultation, get in touch with Mobimeme today.

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Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, X and LinkedIn.