If your digital marketing strategy entails posting adverts on social media and other websites without looking at the results on a regular basis, then you’re only doing half the job. The real benefit is found in using the insights that analytics tools produce. Data is king, and analytics should be used as a success monitoring exercise on a monthly basis.
By doing so, you can glean insights into your campaigns and formulate more intelligent marketing campaigns that optimise your return on investment (ROI). Let’s delve into the significance analytics play in digital marketing initiatives and the various software that you can use to create a data-driven marketing campaign.
Why analytics matter for insights
The days of gauging marketing success by guesswork and gut instinct are long gone. You can identify what is working and what needs to be improved with your campaigns thanks to data. Imagine planning a party and not knowing who attended, what they enjoyed, or how long they remained. Essentially, untracked digital marketing campaigns result in a wasteful exercise if nothing is learned.
To determine the success of your campaign, monitor important indicators such as clicks, impressions, conversions, and engagement rates. Discover insightful demographic data on the people who are interacting with your advertising using the audience insights available on these programmes. This will help you fine-tune your targeting plan and customise your messaging for the best impact.
Look at your cost-per-click (CPC), click-through-rate (CTR) and other important indicators to gauge the campaign’s financial efficacy. This will allow you to see if you’re getting good bang for your buck. By identifying the components that aren’t working as they should, you may improve your campaigns and make changes for later initiatives.
Examining your analytics tools
Companies can monitor their digital marketing efforts with a variety of effective analytics tools, both available for free and at a monthly or annual cost.
Free tools:
- Google Analytics – This industry-standard free tool provides detailed information on website traffic, insights into user behaviour, and useful conversion monitoring. It shows you who is coming to your website, which pages they visit and how long they stay for. It’s a detailed tool that allows you to see surface insights or delve deeper into the overall performance of your website on Google.
- Social media tools – Every social media platform will have built-in analytics dashboards. Facebook, Instagram, X, and LinkedIn, for example, offer information on the demographics, reach, engagement, and post performance of their audiences. Unlike Google Analytics, these tools show you insights from your social media audiences rather than your Google (or website) audience.
Paid analytics tools:
- Google Ads – You can monitor conversions (such as purchases or sign-ups) that are connected to your Google Ads campaigns directly with this paid add-on service from Google.
- Agency Analytics – This is an all-in-one platform that allows you to combine your Google analytics with your social media statistics. It allows you to create customised dashboards and reports with the data you want to see. Agency Analytics is not the only tool like this, but it does offer a user-friendly experience with an intuitive set-up.
The benefit of paid resources
While most companies can get by with free software, paid analytics tools offer a deeper degree of insight into marketing campaigns and digital platforms. The free tools provide a good starting point, but many companies opt for paid tools for the following reasons:
- Advanced reporting – More advanced reporting options, such as customised dashboards and data visualisation tools, are available with paid tools.
- Attribution modelling – It’s important to know which user journey touchpoints result in conversions. More sophisticated attribution modelling is available in paid products to present a more accurate image of your customers’ conversion funnel.
- Competitor analysis – You can compare your performance to that of your rivals using certain paid tools, which can give you important information about market trends and consumer behaviour.
The strength of partnership
It takes competence to glean actionable insights from data. This is where working with a trustworthy digital marketing company like Mobimeme is beneficial. We have a team of skilled data analysts who can convert complicated measurements into useful insights that are specific to your marketing objectives. These are presented in visual graphs and easy-to-understand reports on a monthly basis.
We analyse the data and offer strategic ideas to optimise your campaigns and maximise your return on investment. We also take care of the complex data analysis and campaign optimisation, allowing you to concentrate on your main business, knowing that your digital marketing campaigns are running consistently.
Mobimeme will collaborate with clients to create a plan that uses insights from data to help you accomplish your company goals. Your most significant asset in the world of digital marketing is data. You can turn your online advertising into a well-oiled machine that produces remarkable results by using analytics tools and partnering with a data-driven marketing agency. Are you ready to maximise your digital marketing campaigns and tap into the power of data? For a free consultation, get in touch with Mobimeme today.
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Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, X and LinkedIn.