You’re probably sick of being bombarded with social media advice. You may have heard the mantra “be everywhere, all the time” as a good approach to digital marketing, but this is not true. While social media has enormous potential for increasing brand awareness and consumer interaction, attempting to be present on too many platforms at once might backfire. 

Imagine going to an industry indaba and trying to engage in meaningful conversation with every single person at the event. That’s simply overwhelming, right? Social media follows the same rule. Investing too much in each platform dilutes the impact of your work. This is why it’s wiser to concentrate on a small number of relevant channels.

The algorithms and preferences for content vary throughout social media platforms. Attempting to provide excellent content for several platforms can be a significant drain on resources. And engagement with the audience is the key to real success on social media. Having a presence on all platforms makes it challenging to cultivate deep connections with your intended audience.

Getting a grip on the social media environment

Social media is an ever-changing landscape, with constant updates, modifications and new entrants. The following are some of the most popular social media platforms along with the types of content that work best on them:

  • Facebook – The original social media network, Facebook provides businesses with a flexible way to reach a wide audience. Facebook live streaming, educational videos, eye-catching photos, and informative blog pieces are examples of effective content on this app.
  • Instagram – Quick Stories, short films (Reels), entertaining videos and professional photographs are the platform’s main types of content. Use influencer partnerships, high-quality imagery, and short-but-funny videos to highlight the personality of your company.
  • X – Formerly known as Twitter, this app is the best place to find and join discussions, read quick news tidbits, and get updates in real time. X is fueled by succinct, educational content, popular hashtags, and audience participation via surveys and queries.
  • LinkedIn – This is the online community for professionals. LinkedIn is a great place to share job ads, company updates, thought leadership pieces, and industry insights. It’s the serious side of social media, so don’t waste your time if your marketing takes a humorous approach.
  • YouTube – This is the world’s largest video platform and one of the social media sites with the highest audience. Engage your viewers with top-notch product demonstrations, customer endorsements, explainer videos, and behind-the-scenes material. YouTube videos that are between two minutes and 25 minutes tend to perform well.
  • TikTok – The queen of short-form video content. If younger people are your target audience, think about making interesting dancing trends, challenges, and funny skits that instantly grab people’s attention.

Know your content and audience

Knowing your target audience’s preferences and your brand’s distinct voice are essential for effective social media marketing. This is how to determine which platforms are best for you. Start by looking at your content (blog articles, videos, infographics, images) as part of a content audit. Which formats work best on which social media network?

Next, you need to do some research on your target audience. Where on the internet does your ideal client hang out? It’s essential to understand their social media usage patterns before choosing the right platform. If you’re looking to target industry professionals and experts, then LinkedIn is a great place to be, whereas TikTok will be a complete waste of your time and effort.

You can make sure your social media efforts are laser-focused by coordinating your content development with the advantages of particular platforms and the preferences of your target audience. Leveraging humour on TikTok and Instagram will work well, whereas long-form articles are best received on Facebook or LinkedIn.

2D graphic of a bubble cloud filled with social media apps icons.

Working with professionals

Social networking can be a complicated world. At Mobimeme, we remove every uncertainty from your digital marketing plan. We can help you with an initial social media audit to evaluate your current presence and make suggestions for improvements. We’ll also assist you in determining which social media platforms best suit your target market and brand.

Mobimeme can create content for your brand, with a focus on each platform. Our team of creative experts (writers, editors, designers, photographers and videographers) can create interesting material suited to each social media platform.

We’ll oversee your social media communications and help you build deep relationships with your followers. Community management is an important part of your social media marketing efforts, but it can be time-consuming. So leave it to us to ensure your brand has positive interactions online.

To reach a larger audience and accomplish your unique marketing objectives, we will create focused social media advertising campaigns. We also take a data-driven approach to digital marketing, where we’ll monitor your social media performance and offer insightful statistics to help you fine-tune your plan for ongoing growth.

Being effective on social media requires concentrating your efforts on the appropriate channels with the correct content. You can create a successful social media plan that connects with your target audience and produces results by being aware of your brand voice, target market, and the advantages of each platform. For a free consultation, get in touch with Mobimeme today. Together, we will explore your social media marketing goals and create a unique plan for your business.


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.