Facebook’s parent company, Meta, has launched a new social media platform to rival Twitter. Called Threads, this new digital channel is designed to facilitate private messaging and text-based interactions with friends and followers.

As the digital landscape continues to evolve, it’s vital for companies to stay abreast of the latest technologies and platforms that can enhance their digital marketing strategies. Mobimeme offers several digital marketing services, including social media management, content marketing and search engine optimisation, so the launch of Threads is an exciting development.

The app is primarily focused on mobile devices and provides a distinct user experience from its sister platforms, Facebook and Instagram. It’s more like Twitter in that it has a limited character count and is intended for quick text updates. However, it will also be a useful engagement and marketing tool for businesses. 

Threads new social media app

Key features of Threads

Threads has several key features, starting with automatic status updates based on current location, activities or battery level. This allows users to share their experiences in real-time without actually having to type anything in.

Secondly, it seamlessly integrates with Instagram’s direct messaging (DM) feature, providing a unified platform for communication with friends and followers. Like Instagram, Threads also allows users to create a list of close friends with whom they can share updates and media for a more private experience.

How does it differ from Twitter?

Threads and Twitter are similar but there are some important differences between them. Threads is mainly focused on private messaging and sharing content with close friends, whereas Twitter is a far more public platform that facilitates broadcast messaging to a wide audience.

Next, Threads provides a more private user experience that allows for a highly curated space. Twitter is a more open and public forum for communication and updates. As mentioned before, Threads allows for automatic status updates whereas Twitter does not have a similar feature.

While both platforms have their own DM features, Twitter cannot integrate with other social media platforms; it is a unique entity. Threads, on the other hand, can be accessed through Instagram and users can keep their usernames and passwords, provided they aren’t already registered by someone else.

Threads new social media app

Why your business should care about Threads

The new social platform presents new opportunities for companies to engage with their audience and improve their digital marketing efforts. It facilitates targeted marketing to a close list of followers – this could be thought leaders in your industry or key business decision-makers that you wish to target specifically. In other words, Threads allows for a highly-targeted audience.

The automatic status update feature in Threads allows companies to explore real-time marketing opportunities. For example, a restaurant could send out special offers or discounts to nearby users based on their current location, enticing them to visit and enjoy a lovely meal nearby.

The integration with Instagram’s DM feature enables businesses to interact with their customers in a more personalised and direct manner on Threads. This can foster stronger relationships and improve customer satisfaction by offering a more tailored and efficient customer support experience.

Next, Threads’ focus on close friends and intimate sharing creates an environment that encourages more authentic and genuine content. Businesses can leverage this by sharing behind-the-scenes glimpses, employee stories and other engaging content that showcases their brand’s personality and values.

These features mean that Threads is an important marketing tool for companies that are already engaging with their target market through social media. It offers businesses a unique opportunity to connect with their audience in a more personal and authentic way. Digital marketers should embrace this new platform and the different opportunities it presents for their customers. For more information about our digital marketing services, please contact us today.


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.