Are you aware of the immense ability that YouTube carries as a marketing platform? It has developed into a dominant force online, garnering billions of visitors and content providers worldwide. It is no secret that digital marketing plays a critical part in attracting larger viewers for YouTube video providers. 

Many companies make use of YouTube to educate and entertain their target audiences, but there is a skill in promoting these videos through digital marketing tactics. It’s not enough to simply create and upload videos; you also need to know how to market them effectively to stand out from competitors and get attention from viewers in a saturated environment.

Before we go into video advertising techniques, let’s take a look at the YouTube environment in South Africa. The platform’s popularity has skyrocketed – as of 2023, an estimated 26 million monthly active users browse videos in South Africa. With its massive user base, YouTube provides tremendous opportunities for South African digital marketers to contact and engage potential customers.

When promoting YouTube videos in South Africa, it is critical to grasp the market’s unique difficulties and potential. While South Africa has a diverse YouTube user demography, video creators and businesses must carefully adjust their promotional techniques to appeal to their audiences.

Setting goals for YouTube promotion

To properly promote your YouTube videos, you must first set specific and measurable goals. This allows you to track your progress and adjust your strategy accordingly. When promoting your videos in South Africa, keep the following goals in mind:

  1. Increase views – The quantity of views shows your video’s reach and popularity. Obtaining more views can significantly boost your overall internet presence.
  2. Increase subscribers – Building a dedicated subscriber base improves brand loyalty and boosts the potential reach of future videos.
  3. Increase engagement – Encouraging viewers to like, comment, and share your films indicates a high level of engagement, which boosts visibility on YouTube.
  4. Increase traffic to your website – Use YouTube videos as portals to direct viewers to your website, increasing your online conversion rate.

Video optimisation

Once you’ve set your goals, you will need to optimise your channel and video content using certain methods to ensure optimum visibility and discoverability of your videos. Start by creating captivating titles that appropriately represent the video’s content while attracting your viewers’ attention.

Next, create visually appealing thumbnails that appropriately depict the video’s theme and entice people to click. These can be screenshots from the video itself but it’s always better to create a bespoke, high-quality image for the thumbnail.

When it comes to writing descriptions for your videos, use relevant keywords throughout. This boosts the searchability of your videos. Create succinct and informative descriptions that entice users to watch. Similarly, use relevant tags. This will allow the YouTube algorithm to comprehend the topic of your video and increase its visibility.

Lastly, invest in a nice camera or smartphone that allows you to create high-quality videos. This is an important aspect that cannot be overlooked. Well-made videos are the only way to keep your audience engaged; if the quality is poor, they will quickly click off your video and find another more entertaining or informative video.

Using SEO techniques on YouTube

Search engine optimisation (SEO) is critical for properly advertising YouTube videos. The following tactics can be used to increase visibility on search engines:

  • Keyword research – Identify keywords relating to the topic of your video and the target audience. Consider Google Keyword Planner and YouTube’s Auto-Suggest feature.
  • Titles – Incorporate main keywords into video titles, descriptions and tags. Maintain a balance and avoid keyword stuffing.
  • Closed captions and transcripts – Including closed captions and transcripts in your YouTube videos improves accessibility while also providing more keyword optimisation chances.

Digital strategies for video promotion

There are few digital marketing methods you can employ to promote your videos to a wider audience. The first is cross-promotion, or using other online venues to promote your YouTube videos, such as your website, blog, or social media channels. Share videos on social media and embed them in related blog entries.

You should also consider collaborations with influential people, online personalities or content providers in your niche. This not only broadens the reach of your material, but also adds credibility and authenticity to your videos and brand.

Another successful tactic is to engage with your audience on social media. Respond to comments and messages as soon as possible, and encourage users to share their thoughts on your content. This builds trust and encourages viewers to return.

Vector graphic of a tablet in a man's hands showing a Youtube channel on the screen.

Analysing your performance

It’s important to track and analyse important indicators using YouTube analytics tools to determine the performance of your video promotion activities. Keep an eye on the following indicators:

  • Views – Keep track of the overall amount of views, including organic and paid, to determine the reach and popularity of your films.
  • Watch time – Track how long users spend watching your videos. Longer viewing times indicate greater audience interest and pleasure.
  • Audience retention – Determine when viewers begin to lose interest in your videos. By analysing viewer behaviour, you may remedy this drop-off.
  • Engagement – Track the number of likes, comments, and shares to determine the overall level of engagement with your videos.

Using digital marketing methods to promote your YouTube videos can significantly boost your internet presence in South Africa. You may attract a larger audience and boost interaction by optimising your channel and videos for searchability, utilising SEO approaches, and using various promotional tactics. 

At Mobimeme, we understand the complexities of digital marketing in South Africa. Our experienced team can give personalised assistance and support geared to your individual requirements. Please contact us today for an assessment or to get started with your digital marketing journey. 


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.