Google has officially released Gemini, its latest artificial intelligence (AI) product. This technology was created by Google DeepMind, a London-based research team that focuses on artificial general intelligence (AGI), which implies that the software can perceive and learn the world in the same manner that humans can.

These AI systems can write content, play games, solve complex riddles and make scientific discoveries. In December 2023, Google Gemini was released as a multimodal large language model that businesses can use for a variety of applications, including marketing and automating mundane tasks.

At the moment, Gemini can be used but for a subscription fee. There are three packages available: Ultra, Pro, and Nano. These are customised to various business sizes, ranging from individual freelancers to major international corporations. Gemini is intended to be more capable and adaptable; able to understand material, create content, translate languages, and answer queries on any topic.

Google Gemini’s main characteristics

This AI application is multimodal, which means it can read cues and generate text, graphics, audio, and videos. This distinguishes it from language models that just generate text-based responses to stimuli.

While it’s likely that new versions will be released soon, Gemini outperforms several other AI tools in terms of comprehending language and dialects and slang. It also offers the most powerful translation capabilities of any Google service ever created. Finally, Gemini has already demonstrated that it is capable of writing code for other software and programmes.

As a result of its three-tier architecture, this tool is very scalable. Small businesses can begin with the Nano package and then progress to the Pro and Ultra packages as they grow. Employees can access Gemini via a variety of devices, including cellphones, laptops, tablets, and supercomputers.

How Gemini can be used for marketing

Having a competitive advantage in digital marketing can have a major impact on businesses in South Africa. With its unique features and capabilities, Google Gemini offers businesses an efficient approach to reach their target audience and achieve marketing success. 

Gemini can create a variety of ad types, including text ads, image and video ads, allowing businesses to engage their audience in a variety of ways. Its advanced targeting choices and analytics offer useful insights for optimising campaigns and maximising outcomes.

The AI tool provides various benefits for South African enterprises. Here are several significant advantages:

1) Enhanced local targeting – Businesses can accurately target their advertising to specific locations in South Africa using Google Gemini, ensuring that their messages reach the correct audience in the proper geographic areas. This is especially helpful for local firms looking to target customers in certain towns or regions.

2) Increased mobile reach – South African mobile usage has increased dramatically in recent years. Google Gemini enables marketers to reach this mobile demographic by presenting advertisements across many mobile platforms and devices. With this increased mobile reach, businesses can connect with clients on the go and drive more conversions.

3) Improved ad relevance – With Google Gemini’s enhanced targeting capabilities, companies can design ads that are extremely relevant to their target demographic. Businesses in South Africa may produce adverts that are more likely to attract the attention of potential customers, boosting the odds of conversion by leveraging demographic, interest-based and keyword targeting.

4) Cost-effective advertising – Google Gemini provides businesses with customisable budgeting choices, letting them set their own daily budget restrictions. This allows businesses to control their advertising expenditures and carefully use their money to obtain the best return on investment (ROI).

Best practices for Google Gemini campaign optimisation

Consider the following best practices to improve the performance of your Google Gemini ads in South Africa. Conduct extensive keyword research to uncover terms that are relevant to your target audience. Use geo-targeting to direct your adverts to specific regions of South Africa where your target audience can be found.

Regularly monitor your campaigns and analyse performance indicators to identify opportunities for improvement. Test various ad forms and messaging to see what works best for your target demographic.

Use ad extensions to provide more information and increase the visibility of your advertising. Optimise your landing pages so that they match your ad copy and create a consistent user experience. Lastly, to reach the most engaged and relevant audience, constantly improve your targeting based on performance data.

Trends in AI marketing

Google Gemini will undergo tweaks and adjustments as technology and customer behaviour evolve to meet the ever-changing needs of businesses. As mobile usage grows, one prominent trend is the increased emphasis on mobile advertising. Adapting your campaigns to target mobile consumers and using mobile-friendly ad formats will almost certainly become more crucial in the future.

Google Gemini provides a powerful AI tool for South African businesses to reach their target audience and achieve marketing success. Businesses may improve their local targeting, increase mobile reach, improve ad relevancy and optimise their advertising expenditures by exploiting its features and capabilities.

Businesses can make the most of Google Gemini and stay ahead in the competitive digital marketing scene by following best practices, case studies and troubleshooting guidance. Mobimeme is a South African digital marketing agency that makes use of the latest tools and technologies to improve results for our customers.

Our expertise can help you set up and optimise your Google Gemini campaigns, providing the best possible return on your advertising expenditure. Please contact us today for an assessment or to get started with your digital marketing journey. 


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.