Having a website and social media channels is simply not enough when it comes to effective digital marketing. Businesses need to invest in high-quality content that informs, educates or entertains their target audience. This content needs to sit on your website and the URL should be posted on your social media profiles to drive traffic back to the site.

Having fresh, updated content on your website is essential for a number of reasons. Firstly, it keeps your audience engaged and interested. Nobody wants to visit a website that hasn’t been updated in months or provides outdated information. Regularly publishing new articles and media gives your audience a reason to keep coming back. This can lead to increased engagement, brand loyalty and ultimately, more sales.

In addition, fresh content is essential for search engine optimization (SEO). Google and other search engines prioritise websites that regularly update their content with relevant and valuable information. By regularly publishing new articles, you can improve your website’s ranking on search engine results pages (SERPs), leading to more traffic and higher conversions.

2D graphic image of a man holding a giant pencil, looking at a giant screen with a blog on it.

The benefits of content marketing

According to a report by World Wide Worx, 82% of South African marketers use content marketing. In addition, 93% of consumers in South Africa prefer brands that provide useful information without trying to sell them something. Content marketing is an effective way to promote your business and reach your target audience. 

By publishing articles, videos, photos and infographics, you can position your brand as a thought leader in your industry and build trust with your audience. This can lead to increased brand awareness, website traffic and more potential sales.

One of the biggest advantages of content marketing is that it allows you to ‘advertise’ your products or services without being too sales-y. Instead of bombarding your audience with ads and promotions, you can use informative articles to subtly promote your products or services. 

For example, a computer company might publish an article on how to choose the right laptop for your business. Within this article, they can highlight their own laptops and their unique selling points. This way, they are providing valuable information to readers while still promoting their products in a more discreet manner.

Using content to build an audience

A major reason why people say that ‘content is king’ is its ability to attract a wider audience to a website. Well-crafted and valuable content acts as a magnet, pulling in users and keeping them hooked. By providing informative articles, engaging videos, or entertaining infographics, businesses can create an immersive experience for their audience. 

When visitors find content that meets their needs and sparks their interest, they are more likely to stay on the website longer, explore different pages and develop a positive perception of the brand. This also means that they are more likely to fill out contact forms or submit their email addresses.

High-quality content can also benefit SEO. Search engines like Google highly value websites that offer fresh, relevant and informative articles. These search engines tend to favour websites that help users in some way. Content is an excellent way to educate or help your audience while also keeping your website fresh. As search algorithms become more sophisticated, content becomes an essential component in attracting organic traffic and staying ahead of the competition.

Articles and media play a pivotal role in building trust and credibility with your audience. When businesses publish bespoke content, they position themselves as authoritative sources within their industry. By addressing common pain points, answering questions, or sharing industry insights, companies can establish themselves as thought leaders.

As we can see, content serves as a powerful tool for digital marketing. Businesses can use articles, blog posts, and other media to inform and educate their target audience while creating awareness about their products or services at the same time. This approach is far more effective than relying solely on social media marketing methods as it focuses on building relationships rather than pushing sales.

Content will always be king for digital marketing. By investing in high-quality media and article, you can stand out in a crowded online market and build a loyal customer base. Mobimeme offers content creation and marketing services. For more information about our digital marketing services, please contact us today.


Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.