Small businesses are being pushed to take advantage of the agility offered by the digital realm. With the rise of technologies powered by artificial intelligence (AI) and automation, businesses that fail to adapt will be left behind.
The remote work trend and the efforts to find new ways to reach customers are forcing small businesses to establish themselves in the digital space. These days, having a digital presence is synonymous with having a successful following and customer base.
Small businesses that embrace digital transformation are able to diversify their revenue streams and create new opportunities for growth. This agility and adaptability require an understanding of the technology and business model changes taking place. The first step for companies to take is evaluating their level of digital readiness, through an analysis of their current and desired business model and intended target customers.
From there, business owners can start to build their digital presence and implement digital marketing strategies. There are a number of digital tools and technologies available which can take small businesses into the digital space, thus enhancing their output and overall agility.
Assessing digital readiness
Understanding how prepared the business is to enter the digital space is the first step in the digitisation process. Business owners can start by evaluating their operating model and identifying which aspects need to be improved in order to boost the bottom line. There are a number of areas which can be assessed, including business processes, customer experiences or opportunities for diversifying revenue streams.
Analysing the competitors can help to identify how the business can differentiate itself through unique digital experiences or services. It’s also essential to identify target customers to understand their pain points, online behaviours and preferences. From there, business owners can develop targeted digital marketing campaigns and tailor their website and social media content.
Through an assessment of digital readiness, small business owners can create a solid foundation for their digital transformation and make informed decisions on how to take their business forward into the digital space.
As with any change management process, it’s useful to set specific goals and metrics against which to measure the effectiveness of new technologies and processes. Measurements of things like web traffic, social media engagement and conversion rates can help evaluate success. Setting realistic timelines and allocating appropriate budgets for digital transformation will ensure that digital initiatives generate a favourable return on investment.
Building a digital presence
Once the groundwork has been done, small businesses can start to build their digital presence. This involves creating or updating the website and social media accounts and designing digital marketing campaigns that attract and engage target customers.
The website should be user-friendly, visually appealing and be optimised for search engines to improve online visibility. In addition, websites should be built for mobile-first usability. Social media accounts, including Facebook, Instagram and Twitter, are great platforms to reach target customers and build an online community. Business owners can use social media to share updates, engage with customers and promote products and services.
Digital tools and technologies
For small businesses with limited resources, the process of implementing digital marketing strategies can be overwhelming. Employing third-party digital marketing specialists can be an effective solution to design and execute digital marketing campaigns that yield results.
These service providers offer a wide range of digital marketing services such as search engine optimisation (SEO), social media marketing, email marketing and content marketing at a lower cost compared to hiring in-house talent. This can help small businesses focus on their core operations while leveraging the expertise of digital marketing professionals to increase their online presence and reach more customers.
Let’s unpack a few key digital tools and strategies that support small businesses in the digital space:
- SEO is a crucial aspect of digital marketing that helps small businesses increase their visibility in search engine results pages (SERPs). Companies can optimise their websites with relevant keywords, meta descriptions and tags to improve their chances of ranking higher in SERPs.
- Social media marketing is another essential aspect of digital marketing that can help small businesses reach their target audience. Teams can use social media platforms to promote their products or services, share updates and engage with customers.
- Content marketing is a strategy that involves creating and sharing valuable content to attract and engage target customers. Small businesses can create blog posts, videos, podcasts or other forms of content that provide value to their target audience.
Moving into the digital space
Digital transformation can help small businesses diversify their revenue streams, create new growth opportunities and enhance their overall agility. Leveraging digital tools and technologies, such as SEO, social media marketing and content marketing, can help small companies reach their target customers and achieve their digital goals.
Hiring a third-party professional to support the digitisation process can be an effective solution for small businesses with limited resources. These service providers offer a wide range of digital marketing services, at a lower cost compared to hiring in-house talent.
Mobimeme offers various digital services, including content marketing, SEO, analytics, social media management and expert direction in the digital sphere. Building and growing online audiences for your business is what we do best. For more insights, follow us on Facebook, Instagram, Twitter and LinkedIn.