How to take your small business into the digital space

How to take your small business into the digital space

Small businesses are being pushed to take advantage of the agility offered by the digital realm. With the rise of technologies powered by artificial intelligence (AI) and automation, businesses that fail to adapt will be left behind.  The remote work trend and the...
What can we achieve in 12 months of digital marketing?

What can we achieve in 12 months of digital marketing?

Mobimeme has worked with a leading South African ICT services provider since 2021, helping them to grow their company, educate clients about their services and expand their target audience over the four-year period. The most recent 12 months have seen impressive...
The art of storytelling in digital marketing

The art of storytelling in digital marketing

Stories resonate with audiences. Consumers are inundated with information, so it can be difficult to stand out from the sea of online competitors. This is where the art of storytelling becomes a useful skill. Stories can capture attention, evoke certain feelings, and...
The psychology of an effective call-to-action (CTA)

The psychology of an effective call-to-action (CTA)

Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...