How short video content can boost conversion rates

How short video content can boost conversion rates

South African companies must stand out from the crowd of competitors. Eye-catching, useful content is essential for attracting audience attention and increasing conversions. Short-form video marketing is the secret weapon that companies need to increase their...
Strategies to master short-form video marketing

Strategies to master short-form video marketing

Modern consumers have a shrinking attention span, so how do you capture their interest in your products and services? Short-form video marketing is an effective tool for companies of all sizes to captivate audience interest, increase engagement, and fulfil marketing...
Boosting online sales for e-commerce companies

Boosting online sales for e-commerce companies

The South African e-commerce market is well-established. According to Statista, e-commerce sales in the country hit R164 billion in 2023, and are expected to exceed R261 billion by 2027. This rapid increase highlights an important point: digital marketing is no longer...
How a marketing team will help you achieve your goals

How a marketing team will help you achieve your goals

Companies without a marketing team are like a ship without a captain: lost and unguided. A marketing team helps businesses succeed by strategically planning and executing integrated campaigns, as well as analysing progress using data-driven insights. These processes...