Why you don’t need to be on every social media app

Why you don’t need to be on every social media app

You’re probably sick of being bombarded with social media advice. You may have heard the mantra “be everywhere, all the time” as a good approach to digital marketing, but this is not true. While social media has enormous potential for increasing brand...
How to increase web traffic with a simple URL change

How to increase web traffic with a simple URL change

Many business owners are unaware of the impact their website URLs can have on traffic and site performance. It’s important to understand how URLs work, how they’re structured and what impact this has on traffic. There are two types of website URL; subdirectories and...
Why your company needs digital marketing

Why your company needs digital marketing

Digital marketing is the most cost-effective way to promote your business and its products or services. Unlike billboards, print, television or radio ads, digital marketing offers real-time insights and a vast quantity of data upon which you can base strategic...