Jul 18, 2024 | Digital News
Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...
Jul 17, 2024 | Digital News
If your digital marketing strategy entails posting adverts on social media and other websites without looking at the results on a regular basis, then you’re only doing half the job. The real benefit is found in using the insights that analytics tools produce. Data is...
Jul 14, 2024 | Digital News
Brands need paying customers but a devoted online community is just as important. A supportive and engaged virtual community creates an environment where customers can interact, exchange stories, and get engrossed in the narrative of your company. Often, these...
Jun 26, 2024 | Digital News
Navigating the jungle of digital marketing can be challenging, so many South African companies opt to hire a guide. The problem is that not all guides are transparent and honest about their knowledge or practices, so to find your way around successfully, you need one...
Jun 24, 2024 | Digital News
You’re probably sick of being bombarded with social media advice. You may have heard the mantra “be everywhere, all the time” as a good approach to digital marketing, but this is not true. While social media has enormous potential for increasing brand...
Jun 20, 2024 | Digital News
Every South African company, be it a startup or a multinational enterprise, faces the same challenge; how to stand out from a sea of competitors online and be noticed. It’s difficult to create a digital marketing strategy that stands out from the crowd when so many...
