What social media apps should your company be using?

What social media apps should your company be using?

Social media has become an essential component of any company’s marketing strategy, offering a powerful way to connect with customers and increase brand awareness. This is especially true in South Africa, where the digital landscape is rapidly changing and social...
How to use Instagram as a digital marketing tool

How to use Instagram as a digital marketing tool

Social media platforms have become indispensable resources for companies looking to engage with their target markets. Instagram in particular, with its large user base and user-friendly features, has become a potent marketing tool. Around 80% of South African...
Highlights from the SA social media landscape report 2023

Highlights from the SA social media landscape report 2023

The latest SA social media landscape report has been published and it offers some interesting findings about the human touch, artificial intelligence (AI) and algorithms on social media platforms. Published by World Wide Worx and Ornico, this detailed report allows...
What is Threads and why should your business care?

What is Threads and why should your business care?

Facebook’s parent company, Meta, has launched a new social media platform to rival Twitter. Called Threads, this new digital channel is designed to facilitate private messaging and text-based interactions with friends and followers. As the digital landscape continues...