Dec 15, 2024 | Digital News
A company’s social media presence is an essential part of digital marketing. Millions of users interact with their favourite brands on social media channels on a daily basis – it is one of the easiest ways to get in touch with companies and submit enquiries. This is...
Dec 4, 2024 | Digital News
Social media marketing is an essential part of any successful marketing strategy. Facebook is one of the world’s biggest platforms for advertising; according to a recent global survey, 90% of marketers use Facebook to promote their brand, business and products or...
Jul 18, 2024 | Digital News
Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...
Jul 14, 2024 | Digital News
Brands need paying customers but a devoted online community is just as important. A supportive and engaged virtual community creates an environment where customers can interact, exchange stories, and get engrossed in the narrative of your company. Often, these...
Jun 24, 2024 | Digital News
You’re probably sick of being bombarded with social media advice. You may have heard the mantra “be everywhere, all the time” as a good approach to digital marketing, but this is not true. While social media has enormous potential for increasing brand...
