What social media apps should your company be using?

What social media apps should your company be using?

Social media has become an essential component of any company’s marketing strategy, offering a powerful way to connect with customers and increase brand awareness. This is especially true in South Africa, where the digital landscape is rapidly changing and social...
How to use Instagram as a digital marketing tool

How to use Instagram as a digital marketing tool

Social media platforms have become indispensable resources for companies looking to engage with their target markets. Instagram in particular, with its large user base and user-friendly features, has become a potent marketing tool. Around 80% of South African...
Is your social media engagement down? Here’s why

Is your social media engagement down? Here’s why

Although a fantastic digital marketing strategy can guarantee that high-quality content is regularly uploaded and shared to your social media profiles, it cannot ensure that your engagement will be high. Low engagement can sabotage even the best articles, videos and...