Jul 18, 2024 | Digital News
Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...
Jul 14, 2024 | Digital News
Brands need paying customers but a devoted online community is just as important. A supportive and engaged virtual community creates an environment where customers can interact, exchange stories, and get engrossed in the narrative of your company. Often, these...
Jun 24, 2024 | Digital News
You’re probably sick of being bombarded with social media advice. You may have heard the mantra “be everywhere, all the time” as a good approach to digital marketing, but this is not true. While social media has enormous potential for increasing brand...
Mar 25, 2024 | Digital News
South Africa has a vibrant social media ecosystem, and with good reason. According to Statista, there are over 37 million active social media users in South Africa as of 2023, making it an effective platform for companies to engage with their target audience and...
Feb 8, 2024 | Digital News
Social media has become an essential component of any company’s marketing strategy, offering a powerful way to connect with customers and increase brand awareness. This is especially true in South Africa, where the digital landscape is rapidly changing and social...
