How to take your small business into the digital space

How to take your small business into the digital space

Small businesses are being pushed to take advantage of the agility offered by the digital realm. With the rise of technologies powered by artificial intelligence (AI) and automation, businesses that fail to adapt will be left behind.  The remote work trend and the...
What can we achieve in 12 months of digital marketing?

What can we achieve in 12 months of digital marketing?

Mobimeme has worked with a leading South African ICT services provider since 2021, helping them to grow their company, educate clients about their services and expand their target audience over the four-year period. The most recent 12 months have seen impressive...
Why websites need to start using voice search optimisation

Why websites need to start using voice search optimisation

Voice search has recently become a popular way for people to interact with technology and websites. With the increasing sophistication of voice assistants such as Siri, Alexa, and Google Assistant, businesses must modify their web presence to accommodate this growing...
The psychology of an effective call-to-action (CTA)

The psychology of an effective call-to-action (CTA)

Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...