Sep 9, 2024 | Digital News
Voice search has recently become a popular way for people to interact with technology and websites. With the increasing sophistication of voice assistants such as Siri, Alexa, and Google Assistant, businesses must modify their web presence to accommodate this growing...
Jul 18, 2024 | Digital News
Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...
Jul 17, 2024 | Digital News
If your digital marketing strategy entails posting adverts on social media and other websites without looking at the results on a regular basis, then you’re only doing half the job. The real benefit is found in using the insights that analytics tools produce. Data is...
Jul 14, 2024 | Digital News
Brands need paying customers but a devoted online community is just as important. A supportive and engaged virtual community creates an environment where customers can interact, exchange stories, and get engrossed in the narrative of your company. Often, these...
Jun 26, 2024 | Digital News
Navigating the jungle of digital marketing can be challenging, so many South African companies opt to hire a guide. The problem is that not all guides are transparent and honest about their knowledge or practices, so to find your way around successfully, you need one...
