Boosting online sales for e-commerce companies

Boosting online sales for e-commerce companies

The South African e-commerce market is well-established. According to Statista, e-commerce sales in the country hit R164 billion in 2023, and are expected to exceed R261 billion by 2027. This rapid increase highlights an important point: digital marketing is no longer...
Five challenges SA businesses face with digital marketing

Five challenges SA businesses face with digital marketing

Having a strong online presence is now critical for South African businesses; it’s a highly competitive market, so you need to be visible and active online. With more than 40 million South Africans actively utilising the internet, the opportunity to reach your...
How a marketing team will help you achieve your goals

How a marketing team will help you achieve your goals

Companies without a marketing team are like a ship without a captain: lost and unguided. A marketing team helps businesses succeed by strategically planning and executing integrated campaigns, as well as analysing progress using data-driven insights. These processes...
Why you need digital marketing when times are tough

Why you need digital marketing when times are tough

In the past year or two, businesses worldwide have experienced new and unfathomable challenges, starting with the Covid pandemic. The South African market is no exception. However, tough times also offer opportunities for growth and innovation. In this highly...