Strategies to master short-form video marketing

Strategies to master short-form video marketing

Modern consumers have a shrinking attention span, so how do you capture their interest in your products and services? Short-form video marketing is an effective tool for companies of all sizes to captivate audience interest, increase engagement, and fulfil marketing...
Content marketing strategies for the B2B environment

Content marketing strategies for the B2B environment

South African companies often turn to digital marketing methods to reach their desired target audience. This is a cost-effective and precise way to market your products and services, even in a business-to-business (B2B) environment.  However, with so many B2B...
The long-term benefits of content marketing

The long-term benefits of content marketing

Content marketing is important for driving business growth and success. According to current statistics, 91% of business-to-business (B2B) marketers and 86% of business-to-customer (B2C) marketers use content marketing as part of their entire strategy. In South...
Why a digital marketing agency is good for business

Why a digital marketing agency is good for business

In South Africa, 59% of the population are active internet users. What does this mean for businesses? It implies that having a strong presence in the digital space is absolutely critical. Hiring a digital marketing agency to improve your company’s online presence is...