Why pay professionals to write content for your company?

Why pay professionals to write content for your company?

You’ve heard it before; content is king. But producing compelling, high-quality content that generates results can be difficult for companies, particularly in the cutthroat South African context. The value of content marketing and the positive effects that...
How new businesses can utilise content marketing

How new businesses can utilise content marketing

When introducing a new product or business to the world, content marketing is a powerful tool. It allows new business owners to increase traffic to their websites, populate their social media profiles with informative articles and start the marketing process in a more...
Why content will always be king for digital marketing

Why content will always be king for digital marketing

Having a website and social media channels is simply not enough when it comes to effective digital marketing. Businesses need to invest in high-quality content that informs, educates or entertains their target audience. This content needs to sit on your website and...