How to make your social media feed stand out

How to make your social media feed stand out

A company’s social media presence is an essential part of digital marketing. Millions of users interact with their favourite brands on social media channels on a daily basis – it is one of the easiest ways to get in touch with companies and submit enquiries. This is...
Organic vs paid advertising on social media

Organic vs paid advertising on social media

Social media marketing is an essential part of any successful marketing strategy. Facebook is one of the world’s biggest platforms for advertising; according to a recent global survey, 90% of marketers use Facebook to promote their brand, business and products or...
What can we achieve in 12 months of digital marketing?

What can we achieve in 12 months of digital marketing?

Mobimeme has worked with a leading South African ICT services provider since 2021, helping them to grow their company, educate clients about their services and expand their target audience over the four-year period. The most recent 12 months have seen impressive...
The art of storytelling in digital marketing

The art of storytelling in digital marketing

Stories resonate with audiences. Consumers are inundated with information, so it can be difficult to stand out from the sea of online competitors. This is where the art of storytelling becomes a useful skill. Stories can capture attention, evoke certain feelings, and...
The psychology of an effective call-to-action (CTA)

The psychology of an effective call-to-action (CTA)

Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...