SEO vs SEM: What your company needs to know

SEO vs SEM: What your company needs to know

If you’ve ever dabbled in digital marketing, you’ll know that abbreviations and jargon fly around like virtual confetti. The two most crucial terms you’ll come across are SEM and SEO. But, what exactly do they mean? And how can they support the online success of...
How to find and remove bad backlinks on your website

How to find and remove bad backlinks on your website

Backlinks are important in determining website rankings in the world of search engine optimisation (SEO). Unfortunately, not all backlinks are created equal; bad backlinks can lower a website’s SEO score and overall visibility in search engine results. So, how...