Why websites need to start using voice search optimisation

Why websites need to start using voice search optimisation

Voice search has recently become a popular way for people to interact with technology and websites. With the increasing sophistication of voice assistants such as Siri, Alexa, and Google Assistant, businesses must modify their web presence to accommodate this growing...
The art of storytelling in digital marketing

The art of storytelling in digital marketing

Stories resonate with audiences. Consumers are inundated with information, so it can be difficult to stand out from the sea of online competitors. This is where the art of storytelling becomes a useful skill. Stories can capture attention, evoke certain feelings, and...
The psychology of an effective call-to-action (CTA)

The psychology of an effective call-to-action (CTA)

Attracting the attention of your target audience is only 50% of the fight. Turning passing interest into real action is where the challenge of marketing is found. The call-to-action (CTA) is a short phrase that does this effectively; it’s a bridge, pointing website...
Building a community around your brand

Building a community around your brand

Brands need paying customers but a devoted online community is just as important. A supportive and engaged virtual community creates an environment where customers can interact, exchange stories, and get engrossed in the narrative of your company. Often, these...