Digital News
Why a digital marketing agency is good for business
In South Africa, 59% of the population are active internet users. What does this mean for businesses? It implies that having a strong presence in...
Why you need digital marketing when times are tough
In the past year or two, businesses worldwide have experienced new and unfathomable challenges, starting with the Covid pandemic. The South African...
Why you should start a blog for your company’s website
Did you know that blog posts can increase website traffic by as much as 300%? A blog is no longer an option in today's competitive digital market;...
How to find and remove bad backlinks on your website
Backlinks are important in determining website rankings in the world of search engine optimisation (SEO). Unfortunately, not all backlinks are...
Common mistakes you may be making on your website
Almost every business needs a good website, but setting one up and maintaining it can be challenging if you’re unfamiliar with the ins and outs of...
Is your social media engagement down? Here’s why
Although a fantastic digital marketing strategy can guarantee that high-quality content is regularly uploaded and shared to your social media...
Checklist for a drop in website traffic
If you’ve noticed that traffic to your website has suddenly dropped and you do not have an immediate answer as to why, then you need to ask yourself...
Get your social media followers to your website with these tips
Some brands have great success on social media apps, amassing hundreds of thousands of followers and interacting with them on a daily basis. Other...
How to improve engagement on your social media posts
If you're a business owner in South Africa, you've probably realised the importance of social media and its ability to connect you with potential...
Digital marketing: Why understanding the customer is key
What do you look for in a successful digital marketing company? Is it how quickly they can grow your audience, how many social media followers they...
Easy digital marketing: Combining content with social media ads
Digital marketing can be a highly technical and involved process that utilises several different platforms for optimum results. However, if you’re...
How to create a consistent blog rollout
Successful digital marketing campaigns rely heavily on consistency, but this is especially true for content marketing. Even if you just want to...
Beneficial or detrimental? A response to our future with AI.
By Zani Botes The genie is out of the bottle. This year, the world has taken a leap into the future. Since the 1950s artificial intelligence (AI)...
Create a digital marketing strategy that works
Whether you’re taking the leap into the realm of digital marketing for the first time, or if you’re wanting to find an effective way to update your...
Highlights from the SA social media landscape report 2023
The latest SA social media landscape report has been published and it offers some interesting findings about the human touch, artificial...
Why your company needs digital marketing
Digital marketing is the most cost-effective way to promote your business and its products or services. Unlike billboards, print, television or...
The future of AI and the possibilities for content writing
Artificial Intelligence (AI) is capable of a wide range of tasks. From automating mundane tasks, such as scheduling and data entry, to more complex...
How new businesses can utilise content marketing
When introducing a new product or business to the world, content marketing is a powerful tool. It allows new business owners to increase traffic to...
Why content will always be king for digital marketing
Having a website and social media channels is simply not enough when it comes to effective digital marketing. Businesses need to invest in...
How small businesses can use AI to automate tasks
Small businesses have unique challenges when it comes to manpower and budget constraints, but this shouldn’t stop them from being successful. New...
What is Threads and why should your business care?
Facebook’s parent company, Meta, has launched a new social media platform to rival Twitter. Called Threads, this new digital channel is designed to...
Building a consistent online following
Businesses with a strong online following are considered more reliable and professional. Visibility promotes business growth; by building an online...
How to make your social media feed stand out
A company’s social media presence is an essential part of digital marketing. Millions of users interact with their favourite brands on social media...
Organic vs paid advertising on social media
Social media marketing is an essential part of any successful marketing strategy. Facebook is one of the world’s biggest platforms for advertising;...
How to take your small business into the digital space
Small businesses are being pushed to take advantage of the agility offered by the digital realm. With the rise of technologies powered by artificial...